I would agree about its efficiency. I do think there is something in the causation argument though. You mentioned 'left' vs 'right' wing views and I think there is an interesting distinction. If you take extreme left 'communist views', bringing down Capitalism, equal wealth distribution and so on, these do not gain much traction.
Say Elon Musk suddenly did a complete reversal and initiated a far left algorithm, do you think they would suddenly dominate social discourse, would we have people rioting outside Amazon calling for greater worker's rights and equal pay ( I am making a genuine argument here, not trying to be facetious BTW)? I don't think this would happen.
The right wing stuff seems to catch fire far more readily. I would argue because it preys on people's fears and anxieties in a way left wing ideology does not which I do think has helped in some way to cause this massive lurch towards populism.
Interesting view. We have had, in the recent past, anti-globalisation protests, damage to financial premises etc. In my younger life, there was groups like Bader Meinhoff (I think I have that right, it was a long time ago), but, that was before Social Media.
I have in the past been criticised for using the term "human nature" (not on here), so, at the risk of being side tracked as to what comprises "Human Nature", could it be that selfish rightwing views tend to chime with "Human Nature" more readily? I do recognise that this not a "nice" thing to say about my species, but, that does not preclude it possibly being true (IMHO).
Not wishing to ignite a young vs old argument, but, it does appear to me that my generation (1960s teenager) were much more likely to protest the status quo than today's teens. That is not to say that my children and grandchildren are without rebellion, but, rather that my generation appeared to be more rebellious. Perhaps it is nostalgia and rose-tinted spectacles? 😊
The latter difference wrt to Capitalism vs Communism may be down to the demise of the USSR, in my youth, the USSR (we were told) was to be feared, although, subsequent life experience led me to believe we were lied to (now, there is an interesting thought, Government telling fibs). Plus of course, my youth was virtually before computers, never mind internet and social media.