There is a actual product there, which is better than some of Logan Paul's other ventures.
Probably not a scam, but from reviews it appears the drink isn't too different to other energy drinks - the hype is purely because of the promoters and will probably move on quite quickly. Reviews said it had some of the stuff for an energy / hydration drink but probably not in the right quantities or ratios or something. Frankly all the energy drink market seems a bit of a triumph of marketing over any substance.
Logan Paul has other things to worry about anyway; he managed to potentially defame his software developer and another Youtuber in a video released where he claimed he was defamed and was going to sue (he wasn't and he isn't). Plus, on the same video, he released a snapshot of the developer's expunged criminal record which is potentially a criminal offence....
It’s only a scam if you buy it at inflated prices. If you buy a bottle for £20 then you are silly.
If you pay £2 for a bottle then you haven’t been scammed.
It’s just marketing nonsense aimed at young boys.
In a years time the hype will have moved on. The scarcity of the product is driving the interest.
The marketing drive was bigger than the manufacturer could cope with creating an artificial shortage.
Similar things have happened with Mr Beast burgers. For those who don’t know, Mr Beast is an even bigger YouTube sensation, he has opened a chain of burger restaurants in the US which can’t cope with demand for adoring fans.