Stevo 666
Regular
US doesn't seem to understand VAT is not a trade barrier and is levied on all goods including domestically produced product and nothing to do with imports or US. They are impacting the world without even bothering to understand the situation - beggars belief and really does suggest no sensible outcome.
Similarly I can't see the EU changing its food safety regulations to accommodate Trump's sub-standard produce.
For some reason Trump and his fan club have decided they actively hate the EU so I suspect they'll just be finding ever impossible requirements just because they have such bile towards the block. And the EU as a block represents a significant trading group not some small country that accepts being pushed around and responds with further & faster rhetoric (whilst having cool heads).
Ian
Not sure exactly how the EU will react but given the the EU is the world regulatory superpower, my bet is on a slew new regulations and potentially taxes that impact US 'Big Tech'.