She stressed that so much right wing online culture is about distraction — she likened it to jingling keys to capture the attention of a baby. “If the economy is the number one issue for both Democrats and Republicans going into the midterms, no amount of Malfoid scissoring Anakin Skywalker is going to change that need for people to be in a better financial position,” Mercante said. “The tech oligarchs pushed this stuff straight into our eyes for two years straight unfettered [...] And I wake up and gas is this expensive? I don’t care if you take a Taylor Swift song and make JD Vance walk out to it.”
“[They] really thought that this would just last forever,” she added. “When you build up a meme presidency, eventually the cards just collapse underneath you, and there's just nothing to show for it.”
Though this midterm signals a move away from Gamergate-style culture war politics, both Senters and Mercante cautioned that this type of rhetoric is still dangerous, and can still be destructive. “They’re still very good at doing propaganda on the internet — they wrote the book in many cases,” Mercante said.