That is the skill. Misrepresenting facts to create an entirely different "narrative", whilst being able to justify it, at least superficially. Demographics of newspaper readership are closely correlated to social class groups with broadsheet readership firmly in the AB groups, and the Daily Mail predominantly BC. As you might expect, higher social class groups have higher levels of education, so it doesn't take a huge leap to conclude that more literate readers are inured to the sophistical tactics of the Daily Mail.