BRFR Cake Stop 'breaking news' miscellany

[Pross]

I do not understand the business model of Insurance Companies (and a few others, like Broadband) who piss off existing customers, then have to have promotions to win customers back. Isn't the perceived wisdom that it is better to(ie cheaper) to keep an existing customer, than to attract a new one.

I used to work somewhere where I was constantly under pressure to ‘win work’ if I wanted promotion. I tried pointing out that in a technical role I was best suited to ensuring we delivered for our existing clients to ensure they kept coming back and hopefully give us more work. This wasn’t seen as important compared to chasing new clients, taking them for lunch etc. and spending time where I should be delivering work making BS telephone calls / meetings telling people how great we were and that they should give us a chance. To me the existing clients were more important and lower hanging fruit, the powers that be seemed to arrogantly assume they would just stay with us whilst we focused on impressing new clients.

 

[Pblakeney]

I used to work somewhere where I was constantly under pressure to ‘win work’ if I wanted promotion. I tried pointing out that in a technical role I was best suited to ensuring we delivered for our existing clients to ensure they kept coming back and hopefully give us more work. This wasn’t seen as important compared to chasing new clients, taking them for lunch etc. and spending time where I should be delivering work making BS telephone calls / meetings telling people how great we were and that they should give us a chance. To me the existing clients were more important and lower hanging fruit, the powers that be seemed to arrogantly assume they would just stay with us whilst we focused on impressing new clients.

I suspect that that arrogance and the expectations that existing customers will be lazy is ultimately less profitable.

 

[midlandsgrimpeur]

I suspect that that arrogance and the expectations that existing customers will be lazy is ultimately less profitable.

Plus it is a ludicrous view to take, seeing as how anyone can find a price comparison or alternative provider at the click of a button. You would have thought that would make them even more focussed on customer retention.

 

[briantrumpet]

This is taking 'both-sidesism' to a bold extent.