Haha, this is quite funny...
Tony Yates
June 24, 2026
My Brexit story... anecdote from the campaign which summed up why the economics Remain case was so difficult to communicate and the tactics faced. Was invited onto daytime Andrew Neil program to make the case. Watched an introductory piece not shown to me beforehand in the wings of the studio that said 'economists always get everything wrong, so why should we believe you?' immediately put to me as I sat down and joined him. It was a classic trope and I should have been better prepared for it.
In technical terms [digression illustrating maybe I haven't learned from the experience].. it boils down to the difference between unconditional and conditional forecasting. We are much better at the latter than the former. What will growth be over the next 20 years is much harder to answer than 'by how much will growth differ if we leave rather than Remain?'. [Former is what we call unconditional, latter conditional, ie it's a what if forecast, or a comparison of two what ifs in this case]. It was a tactic I'd met from Liam Halligan, then a prominent Brexit supporting economist. He's so bad I'm not actually sure whether he knew better and was being devious, or genuinely did not understand himself.
It's quite easy to address in economics or statistics literate discussions. Although you'd hardly expect the issue to arise in the first place. Much harder with a lay audience. Seem to remember it was
@chrisgiles.ft.com who came up with a nice analogy to communicate the difference. Imagine trying to forecast someone's weight in x years time. Hard to do as you have no idea how their behaviour or health will evolve. Much easier to forecast by how much their weight will fall if they were to give up pizza, other things equal.
As the surprise / not a surprise question was put to me, Chris' example came to mind. However, looking at Andrew Neil, I was unsettled. If I can say this in as non-fattist a way as possible, he was visibly very fat. And the give up pizza example suddenly seemed pointed and personal. Somehow in the pressure to come up with something quickly, all I could come up with was substituting pizza for croissant.
And the effort of doing that made the example sound ridiculous in my head. Neil and the others in the studio looked blankly back at me, understanding nothing. I thought I'd still made a reasonable attempt, however off balance. My Dad later found people enjoying it on Twitter as was. 'Look at this idiot getting roasted by Neil. For no apparent reason he starts talking about croissant!'