Pale Rider
Veteran
That there was a twitter flurry is neither here nor there, and is no metric of the extent of public interest.
Newspapers tend to gauge the popularity of story by the reaction it gets on social media, but I did say we are well behind the times when it comes to social media, audience data, and other complicated stuff we don't understand.
It turned the story into a mystery for the nation to solve..."senior BBC figure".
If you are the print media your business model no longer revolves around printed copy. It is reliant on social media click throughs to advertising.
So to suggest that the movement of the story to social media was a bad thing for The Sun is not only nonsense, but is antithetical to the reality. You could not be more wrong.
As I said, making decent money on the internet has proved very difficult for the newspapers.
Last accounts I saw for a newspaper group showed the printed paper was by far the biggest contributor to profits.
Big worry for the proprietors because print, while resilient, is undoubtedly on the way out.
The interests were commercial. T
So do you now agree, as I've posted many times, the biggest driver is to make some dough?
Barmy conspiracy theories about aiming for world domination are just that, barmy.