stowie
Active Member
I watched the RoboTaxi launch and it seemed a slightly lacklustre and confused event, especially by Musk. I wasn't the only one who thought it was slightly odd - Marques Brownlee youtube video also commented on it
Tesla is priced in as a disruptive technology company rather than a car company - their market cap cannot be sustained within the standard auto market size. Hence the autonomous futuristic robotaxi or the large transit vehicle (or bus as it is often known as!). Or the weird humanoid robots whose interaction with attendees seemed a little too human...
Musk needs the market to believe they are a cutting edge AI company rather than a car company with some good (or great) AI stuff. They need to continue to believe that Tesla will upend the car market again in the way they did with electrification. The fact that a company - any company - managing to disrupt their core market more than once is hugely rare seems unimportant. Most companies don't disrupt their markets once, less still turn it on its head twice. If one looks at the figures with Tesla from an auto standpoint, Tesla is massively overvalued. Looking at it from the AI market makes Tesla look undervalued if anything (it will really hurt the economy when/if that AI bubble bursts).
Tesla are almost a victim of their own success, or at least Musk's ability to promote his companies. They build good cars, they have technology which is either leading edge or amongst the best depending on the car segment. If they were viewed as a car company and priced as such they would be able to continue to build on this as well as working on perceived weaknesses such as build quality. Instead they get diverted by Robotaxis and Cybertrucks, the latter doing nothing to dispel the build quality question that Tesla has had to struggle with for years.
Don't get me wrong. I like Tesla cars. I may even get one quite soon, and I am sure I will be impressed by much of it. But the auto industry has put fullly autonomous driving on the back burner for long term goals and concentrated on range, styling and ADAS for their vehicles in the short term. I don't think Tesla have this luxury and it could become very painful if investors start to think of the company as a good car company rather than a disruptive technology company.
Tesla is priced in as a disruptive technology company rather than a car company - their market cap cannot be sustained within the standard auto market size. Hence the autonomous futuristic robotaxi or the large transit vehicle (or bus as it is often known as!). Or the weird humanoid robots whose interaction with attendees seemed a little too human...
Musk needs the market to believe they are a cutting edge AI company rather than a car company with some good (or great) AI stuff. They need to continue to believe that Tesla will upend the car market again in the way they did with electrification. The fact that a company - any company - managing to disrupt their core market more than once is hugely rare seems unimportant. Most companies don't disrupt their markets once, less still turn it on its head twice. If one looks at the figures with Tesla from an auto standpoint, Tesla is massively overvalued. Looking at it from the AI market makes Tesla look undervalued if anything (it will really hurt the economy when/if that AI bubble bursts).
Tesla are almost a victim of their own success, or at least Musk's ability to promote his companies. They build good cars, they have technology which is either leading edge or amongst the best depending on the car segment. If they were viewed as a car company and priced as such they would be able to continue to build on this as well as working on perceived weaknesses such as build quality. Instead they get diverted by Robotaxis and Cybertrucks, the latter doing nothing to dispel the build quality question that Tesla has had to struggle with for years.
Don't get me wrong. I like Tesla cars. I may even get one quite soon, and I am sure I will be impressed by much of it. But the auto industry has put fullly autonomous driving on the back burner for long term goals and concentrated on range, styling and ADAS for their vehicles in the short term. I don't think Tesla have this luxury and it could become very painful if investors start to think of the company as a good car company rather than a disruptive technology company.