Musk has based his entire projects on future innovation but let's break that down:
1. We were supposed to be on Mars this year.
2. There has been no new Tesla model for... I forget (including the MK2 sportscar that was after the 1st one which was 4 years late and this one is about the same). Other manufacturers have caught up and superseded the Tesla in whatever form representing far better range and VFM. Tesla profits are so sh*t he's propping up the company by merging Tesla into the more profitable ventures.
3. The self drive software that was supposed to be spinning us around in utopia has failed and no one wants it as yet. Even a republican backed judiciary refuse to sign it off.
4. The Cyber truck was so bad, the US army still refused to purchase hundred of thousands of them despite huge backhanders and incentives to do so. In terms of car production, it is by far the biggest flop of the 21st century and if you take R&D cand marketing costs, probably the biggest flop ever.
Even more than the entire sum of heaps that BL pushed out (pun intended) in the 70's.
Tesla is facing multiple law suits from families who died in fires when driving a Cyber truck. That alone would normally wreck a car companies reputation but in typical Trumpian USA, the main stream media turn a blind eye and the law courts deliberately drag their feet as the (inevitable negative) outcomes are bad for PR.
5. Neuralink and The Boring Company: Both ventures have faced consistent technical delays, regulatory hurdles, and disagreements among founding members, frequently pushing back targeted release dates.