Living rurally, country lanes round me are strewn with litter. Most from vans and lorries, polystyrene coffee cups, empty cans of Red Bull, take away burger boxes, etc.
I used to periodically go on litter picking walks and when I had more than I could carry call in at nearest house to ask to put in their bin.
But one Sunday afternoon did a stretch between company dealing with lorries and main road which I happened to cycle next day midday and it was full of litter again.
Few days later I picked up too much and shoulders hurting carrying it and small hamlet and every house refused to let me put it in their bin,
At that point I gave up litter picking walks. People just don't care and trying to do anything about it is futile.
Although rural, a lot of housing round me is not people brought up rurally but people moved to their "rural idyll", they don't even try to understand the countryside, don't even try and do immense damage through that lack on understanding.
Ian