Hmm, not so sure... he might think it's working well for Trump in the US, so it might work for Farage in the UK.
It is working in the US because there was already a groundswell of antivac anti science to latch on to, coming yes from ethnic minorites who were historically left down by medicine, but also from religious fundamentalism. This is the country where Darwinism is still somehow controversial, right?
As momentum builds more people latch on because people like to be part of a tribe.
Here I'm not sure there is enough religious fundamentalism for that to really build from. So who is his audience on this?
Possibly dummies here who are maga fans and want to latch onto that tribe, even though they are too stupid to realise that by definition it works against them because they are British.