Oh no!! Brexit not going quite as well as hoped

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theclaud

Reading around the chip
Sainsburys' series of christmas 2020 adverts featured several different families in several separate adverts, one of which happened to be a black family. The racists of Britain (led by chief racist Laurence Fox and his self declared boycott of Sainsburys for celebrating Black History Month) got rather miffed about this.

The advert: -


A few of the responses from racists:

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Sound familiar?

I'm just enjoying the theory that Sainsbury's has only got a few white customers left. I guess they've not been to one in a while.
 

AndyRM

Elder Goth
Aerated no, bemused yes.

Fiction is the key word, some poor bastard in advertising thinks casting this unrealistic scenario appeases the lefties.

As 'some poor bastard' who has worked in advertising for most of my adult life, I can confidently tell you that there's nothing about appeasing the lefties involved in how people are represented.

The UK is a multi-racial country, why shouldn't that be reflected in the way things are advertised?
 

winjim

Welcome yourself into the new modern crisis
As 'some poor bastard' who has worked in advertising for most of my adult life, I can confidently tell you that there's nothing about appeasing the lefties involved in how people are represented.

The UK is a multi-racial country, why shouldn't that be reflected in the way things are advertised?
Is advertising not by its nature an economically right wing endeavour?
 
OP
OP
mudsticks

mudsticks

Squire
Bloody hell, can you hear that, hear that, hear that?

Let's not turn this forum into an echo chamber 🤣🤣🤣
Feel free to round up some RWCWs to come and support your cause.

I'm sure they'll be given a grand reception.

Or you could even tell us yourself, why diverse representation in MSM bothers you.

And don't pretend it doesn't, because it very clearly does.
 

icowden

Squire
As 'some poor bastard' who has worked in advertising for most of my adult life, I can confidently tell you that there's nothing about appeasing the lefties involved in how people are represented.
The UK is a multi-racial country, why shouldn't that be reflected in the way things are advertised?
I'd imagine that it's a pretty "right wing" tactic - advertising in a multi-racial way drives up custom because people feel better represented and more welcomed by that company, then profits go up.
 

AndyRM

Elder Goth
Is advertising not by its nature an economically right wing endeavour?

Well, yeah, but I was meaning more the representation of people. That's just not a thing.

Saying that, I have heard some pretty unsavoury opinions, including "I don't think this is the sort of lifestyle we should be portraying" when I'd presented a couple of guys in tuxedos (maybe getting married, maybe just at an event, who knows?) as an image option.
 

winjim

Welcome yourself into the new modern crisis
Well, yeah, but I was meaning more the representation of people. That's just not a thing.

Saying that, I have heard some pretty unsavoury opinions, including "I don't think this is the sort of lifestyle we should be portraying" when I'd presented a couple of guys in tuxedos (maybe getting married, maybe just at an event, who knows?) as an image option.
That's why I made the distinction of economics. I guess that sometimes it makes right wing economic sense to display oneself as socially left wing.


Which is partly why I dislike left and right labels.
 
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