They've got a fairly high strike rate of words that have lasted, but some have disappeared almost without trace, which I've marked with strike-through. (Copilot list: not an AI fail this time). It's amazing how quickly some of these have become totally normalised.
| Year | Word/Phrase | Notes |
|---|
| 2004 | Chav | Derogatory UK slang for a young lower-class person. |
| 2005 | Sudoku | Puzzle craze that swept globally. |
| 2006 | Carbon footprint | Environmental awareness term. |
| 2007 | Locavore | Person who eats locally produced food. |
| 2008 | Credit crunch | Reflecting the global financial crisis. |
| 2009 | Unfriend | Popularized by Facebook. |
| 2010 | Refudiate | Coined by Sarah Palin, blending “refute” + “repudiate.” |
| 2011 | Squeezed middle | UK political/economic term for struggling middle class. |
| 2012 | GIF | Celebrating the resurgence of animated GIFs. |
| 2013 | Selfie | Explosive rise of smartphone self-portraits. |
| 2014 | Vape | E-cigarette culture. |
| 2015 | 😂 (Face with Tears of Joy emoji) | First pictograph chosen. |
| 2016 | Post-truth | Politics and misinformation era. |
| 2017 | Youthquake | Youth-driven cultural/political movements. |
| 2018 | Toxic | Highlighting widespread societal issues. |
| 2019 | Climate emergency | Reflecting global environmental urgency. |
| 2020 | Words of an unprecedented year | No single word; multiple pandemic-related terms (e.g., lockdown, social distancing). |
| 2021 | Vax | Vaccination focus during COVID. |
| 2022 | Goblin mode | Slang for unapologetically lazy/self-indulgent behavior. |
| 2023 | Rizz | Internet slang for charisma/romantic charm. |
| 2024 | Brain rot | Describing effects of low-quality online content. |
| 2025 | Rage bait | Online content designed to provoke anger. |