midlandsgrimpeur
Senior Member
Not sure if it's that complicated.
Social media creates echo chambers.
People intrinsically wish to belong.
If you combine the two then you end up with people being drawn to tribes, and they will tend to be drawn to the tribes with simplest and most appealing messages (because most people are quite thick).
Once in a tribe you need not think independently again, just get fed the messages you want to hear by social media.
Agree, but social media has, arguably for the first time ever, allowed these echo chambers to be created and done with alarming speed. You could argue that no social media (backed by malign actors) then there is no Reform surge. UKIP was around for decades before Reform and they had nowhere near the same traction, they also had no billionaire backers and all encompassing social media algorithms.