Oh I don't know....maybe start by telling it how it is ? It's been a fecking sh1tshow so far....we're not rejoining anytime soon so what's his plans ?
His catchy three word slogan "make Brexit work" somehow doesn't cut it if you don't explain how.
I'm not mad on the catchy slogans either 🙄
You might not be mad on catchy slogans but they seemed to serve the current incumbent masquerading as PM rather well. If Starmer stuck it on a bulldozer and drove it through some foam bricks who knows? Maybe it would be an election winner.
I expect - and hope - that Starmer keeps as far away from details around "make Brexit work" as humanly possible. Firstly because the Tories should own this shitshow and no-one else. Secondly because Brexit only works if policy is kept to three word slogans. Any detail and it falls apart.
Brexit is a bit like putting on a production of Wagner's Ring Cycle using cats for opera singers. There might be any number of techniques to try to get a cat to perform
Die Walküre but the result will always be the same - chaotic and disappointing. If Starmer told the truth it would be that unless we do something pretty radical (eg. form an EFTA type partnership with the EU) anything else at this stage would just be to tinker around the edges or pretty up some bits and maybe shoehorn in some closer working with EU institutions because Starmer wouldn't have the ERG headbangers breathing down his neck to block everything. Besides, unless there is a major shift in UK policy, I doubt the EU are particularly invested in revisiting vast swathes of the agreement no matter how nice we are to them.
So telling it how it is might not be a good election strategy. If Labour keep a massive distance away from Brexit but come into the election cycle with coherent policies around the NHS, Social care, taxation, green energy and climate change, sustainable business growth (and probably a plan to combat the inflation / low wage growth period we seem to barreling towards) then I think that would be good enough for me.
