This is actually a stroke of genius that people are totally missing
As we know he hasn't got a hope in Hell's chance of staying as leader after they loose the election
After which he will resign as an MP and start a new company
Selling "Sunak Hair Gel - guaranteed to stay dry"
after a few months it will have to be banned by The Swimming Association as it amazing water repelling ability will make the swimmer virtually friction free in water
swimmer shaving their legs will be a thing of the past
After that a slightly more resilient version will be sold to the MOD (or the equivalent Armed Forces in another high bidding country) to coat submarines and warships giving a 50% speed increase with no extra fuel consumption
and hypersonic torpedoes will become a reality
This is The Plan - he could get rich(er) than his wildest dreams